Daniel Ruffo Menswear B2B Platform

The B2B platform we developed for Daniel Ruffo is a comprehensive digital solution designed for the specific needs of the men's leather shoes sector. Daniel Ruffo, which has been producing quality and affordable men's leather shoes since 1974, sells to shoe stores, retail dealers, online sellers, and wholesale buyers and needed a powerful digital infrastructure to effectively manage its wide product range. The platform provides real-time integration with ERP systems, enabling product information, size stocks, color options, seasonal collections, and price updates to be instantly reflected to dealers. Designed to suit the size variety of the shoe sector, seasonal trend changes, and style preferences, the system enables modern B2B management of leather shoe supply. The classic shoes category covers oxford models, derby shoes, loafer models, lace-up classic shoes, plain toe classic shoes, and special groom models. Leather quality, inner lining properties, sole type (leather, rubber, thermo), stitch details, and usage area (office, wedding, formal meeting) are explained for each model. The sport and casual shoes section includes casual shoes, sneaker-style leather shoes, comfortable sole shoes, slip-on models without laces, and lightweight daily use shoes. Comfort features, sole technology, breathability, and suitability for daily use are specified for each model. The loafer and moccasin category includes classic loafer models, buckle loafers, tassel loafers, stitched loafers, and modern cut loafers. Shoe form, heel height, leather type, and style recommendations are provided for each loafer. Comfort and orthopedic options categorize anatomical sole shoes, soft lining shoes, wide last shoes, medical sole shoes, and comfortable models for long standing. Orthopedic features, foot health benefits, and user type are explained for each model. The sandal and slipper category includes leather sandals, summer slippers, bath slippers, indoor slippers, and beach sandals. Material properties, usage season, and usage area are specified for each model. Boot and boot models cover winter boots, chelsea boots, desert boots, work boots, and outdoor boots. Waterproofing, sole structure, fur lining properties, and usage conditions are explained for each boot. Large size management enables size stock tracking, special order opportunities, and filtering of models suitable for wide foot lasts for specially produced shoes between sizes 45-50. Size and stock management offers real-time stock status, color-size matrix table, and size set order options for all sizes between 38-50. Dealers can see which size is in stock in which color and receive out-of-stock notifications. Leather quality and material information details leather type (full leather, nubuck, suede, patent), leather processing method, lining material, sole material, and durability properties for each shoe. Color and style variety offers filtering opportunity for black, brown, navy, burgundy, cognac, and special colored models. Trend colors and classic color options are specified for each season. Seasonal collection management coordinates timely introduction of spring-summer and fall-winter collections to dealers, new model launches, and end-of-season discounts. Wholesale pricing and tiered discounts offer different price advantages based on quantity such as "12-23 pairs," "24-47 pairs," "48-95 pairs," and "96+ pairs." Dealers benefit from automatic discounts based on order quantity. Visual and marketing materials offer product photos, 360-degree views, window display suggestions, season catalogs, and social media visuals to dealers.