Çiğköfteci Ömür Usta Franchise Platform

The franchise platform we developed for Çiğköfteci Ömür Usta is a comprehensive digital solution that combines traditional çiğköfte production with modern franchise management. Growing with 93 branches and 38 franchise owners in 12 different cities, Ömür Usta needed a powerful B2B platform to effectively manage its franchise network, coordinate daily fresh product deliveries, maintain quality standards, and provide comprehensive support to franchise owners. The platform digitalizes the distribution of fresh çiğköfte prepared daily from the central production facility to franchise branches, order management, quality control, and all processes of franchise operations. The system, which ensures that production standards created with over 25 years of experience are applied with the same quality in all branches, aims to maximize franchise success. The franchise application and onboarding process covers new franchise candidates applying through the platform, tracking evaluation processes, and managing the turnkey branch opening process for approved applications. The platform is designed to support the special business model of "no franchise fee" and automatically manages advantages such as 200 kg of free çiğköfte support for new franchise owners. The daily order and production planning system accurately calculates each franchise branch's daily çiğköfte needs. Franchise owners can place orders one day in advance based on daily sales projections, and the central production facility can consolidate total orders and plan production. "Smart order suggestions" are offered taking into account historical sales data, days of the week, seasonal demands, and special occasions. Product varieties and portioning management handles different product formats such as standard çiğköfte, wrap çiğköfte, family-size packages, and 1 kg bulk sales. Standard portioning rules, pricing policies, and campaign definitions are made centrally for each product and automatically reflected to all branches. Quality assurance and hygiene management enables digital tracking of food safety certificates, halal certifications, and periodic quality control reports. Date, lot number, and quality control results are recorded for each production batch, and franchise branches can see the complete history of the products they receive. Hygiene trainings, certification programs, and compliance audits are planned and tracked through the system. Logistics and cold chain management is critically important for çiğköfte to remain fresh. Vehicle routes are optimized for deliveries starting early every morning from the central production facility, cold chain conditions are monitored, and delivery times are guaranteed. Thanks to the GPS tracking system, franchise owners can see where their orders are in real-time. The franchise training academy offers comprehensive training programs for new franchise owners and employees. Video trainings, live webinars, and certification programs are organized on çiğköfte preparation techniques, hygiene standards, customer relationship management, sales techniques, and business management. Training completion rate and success score are tracked for each franchise owner. Marketing and campaign support ensures that national marketing campaigns prepared by the head office are simultaneously reflected to all branches. Campaign materials, social media content, poster and banner designs prepared for Ramadan, holidays, and special occasions are shared digitally. Local marketing budgets and campaign performances are analyzed. Financial management and performance tracking reports the daily sales turnover, product costs, profit margins, and financial performance of each franchise branch in detail. Product payments, franchise support fees, and other financial transactions are automatically calculated and invoiced. Incentive programs and reward systems are implemented for successful franchise owners. Customer experience and feedback management measures customer satisfaction of each branch. Online reviews, comments, and ratings are collected in a central panel, and urgent action plans are created for low-scoring branches. Customer complaints are quickly communicated to the relevant franchise owner and the resolution process is tracked. Stock and inventory management monitors the stock status of side products such as lavash, greens, and pomegranate molasses at franchise branches. Automatic alerts are sent for critical stock levels and quick supply is provided through the central procurement system. Waste rates, waste analysis, and cost optimization reports are provided.