Dedeoğlu Footwear Dealer Management System

The wholesale platform we developed for Dedeoğlu Footwear is a comprehensive B2B e-commerce solution designed specifically for the needs of wholesale footwear trade. Dedeoğlu Footwear, which offers a wide product range in men's, women's, and children's footwear segments, serves throughout Turkey by wholesaling to retail dealers and needed a powerful digital infrastructure to effectively manage this large trade volume. The platform provides real-time integration with ERP systems, enabling product information, size-based stock statuses, color and model options, and wholesale price information to be instantly reflected to dealers. Designed to suit the complex size, color, and size management structure of wholesale footwear trade, the system offers detailed stock tracking and bulk order management for each product. The men's footwear category covers casual shoes, boots, indoor soccer shoes, leather shoes, basketball shoes, sports shoes, slippers, and sandals in standard sizes 40-44 and oversized options. Detailed stock information by size, material properties (leather, synthetic leather, textile), sole type, and usage purpose are specified for each product. The women's footwear collection offers sports shoes, flats, sandals, boots, and leather shoe models in size range 36-40. Seasonal collections (spring-summer, autumn-winter), color trends, heel height options, and comfort features are categorized in detail. The children's footwear section is organized according to age groups and foot development stages. Varieties of sports shoes, boots, sandals, and slippers are offered in segments divided as Filet category (sizes 30-35), Patik category (sizes 26-29), and Bebe category (sizes 21-25). Model recommendations suitable for foot health and orthopedic feature information are shared for each age group. Special categories include cleats (football shoes), trekking shoes, and slippers for specific usage purposes. In the sports shoes category, distinctions are made between indoor, grass, and hard ground, and the usage area is detailed for each product. Wholesale order management facilitates retail dealers to place bulk orders with minimum order quantities, size distributions, and color options. With "size set" options, dealers can automatically add all sizes of a product model to the cart and benefit from wholesale price advantages. Size and color-based stock tracking displays in detail which size of each product model is available in which color and how many pairs are in stock. Dealers can create detailed orders such as "10 pairs black size 36, 8 pairs brown size 37." The notification system works actively for out-of-stock sizes and colors. Seasonal collection management ensures that summer and winter season-specific collections are presented to dealers on time. Dealers can place pre-orders before the launch of new season products, receive early order discounts, and optimally plan their beginning-of-season stocks. The dealer level program divides dealers into different tiers according to annual turnover targets and offers different discount rates, payment terms, and special campaign advantages at each tier. High-turnover dealers are promoted to VIP dealer status and benefit from additional advantages. Fast delivery and logistics management provides fast and reliable delivery to dealers throughout Turkey. The cargo tracking system works integrated for shipments from the Ankara-based warehouse, and delivery times and cargo costs are automatically calculated by region. Wholesale pricing policy management implements quantity-based tiered pricing. Discount rates are automatically applied on a tier basis such as "10-29 pairs," "30-49 pairs," "50+ pairs," and dealers get more advantageous prices as they increase their order quantity. Return and exchange policies offer flexibility specific to wholesale trade. End-of-season return rates, damaged product exchange processes, and return conditions for products that dealers cannot sell are managed in a digital environment. Return limits and conditions are calculated for each dealer. Visual and product information support shares high-resolution product photos, images from different angles, and product detail information that dealers can use in their own stores and online platforms. Dealers can use these visuals in marketing materials. Performance analysis and reporting shows each dealer's purchasing history, most preferred products, size distributions, and seasonal demand trends with detailed reports. This data helps dealers plan their future orders more accurately.