Derviş Usta Çiğköfte Franchise Platform

The franchise platform we developed for Derviş Usta - Master of Çiğköfte is a comprehensive digital solution that combines traditional çiğköfte flavor with modern franchise management. Growing with more than 30 branches, Derviş Usta needed a powerful B2B platform to effectively manage its franchise network, offer Anatolia's traditional flavor in a healthy and quality manner, provide comprehensive support to franchise owners, and integrate with online ordering platforms. The platform digitalizes the distribution of fresh çiğköfte prepared daily from the central production facility to franchise branches, order management, quality control, and all processes of franchise operations. The brand, operating with the slogan "Master of Çiğköfte," uses digital infrastructure to preserve the traditional recipe and offer standard flavor in all branches. The franchise application and evaluation system manages applications from new franchise candidates in a digital environment. Location analysis, demographic evaluation, investment capacity review, and business experience scoring are performed automatically. For approved franchise applications, opening processes, training programs, and initial stock planning are managed through the system. Daily order and production coordination accurately calculates each franchise branch's daily çiğköfte needs. Franchise owners can place orders one day in advance based on sales forecasts, and the central production facility can consolidate total orders and plan production. Optimal order suggestions are offered by analyzing historical sales data, days of the week, seasonal demands, and special occasions. Product variety management centrally manages standard çiğköfte portions, wrap çiğköfte, family-size packages, and bulk sales options. Standard portioning rules, pricing policies, and campaign definitions are made for each product and automatically reflected to all branches. Quality assurance and food safety management enables digital tracking of hygiene certificates, food safety documents, and periodic audit reports. Date, lot number, and quality control results are recorded for each production batch, and franchise branches can see the complete history of the products they receive. Logistics and fresh product distribution is critically important for the daily freshness requirement of çiğköfte. Vehicle routes are optimized for deliveries starting early every morning from Istanbul Bağcılar-based production, cold chain conditions are monitored, and delivery times are guaranteed. Online ordering platforms integration supports Derviş Usta's collaboration with various online ordering platforms. Franchise branches can track orders from Yemeksepeti, Getir Yemek, and other platforms from the central system and analyze their online sales performance. The franchise training program offers comprehensive training materials for new franchise owners and employees. Video trainings and certification programs are organized on çiğköfte preparation techniques, portion standards, hygiene rules, customer relationship management, and online order management. Marketing and social media support enables the distribution of national marketing campaigns prepared by the head office to franchise branches. Social media content, campaign visuals, poster designs, and advertising materials are shared digitally. Franchise owners manage their local social media accounts in line with the central content strategy. Stock and side product management centrally monitors stock statuses of lavash, greens, pomegranate molasses, lemon, and other side products in franchise branches. Automatic alerts are sent for critical stock levels and quick supply is provided through the central procurement system. Financial management and performance tracking reports the daily sales turnover, costs, profit margins, and financial performance of each franchise branch in detail. Franchise fees, product payments, and other financial transactions are automatically calculated and regular reporting is performed. Customer feedback management collects customer comments, reviews, and complaints from online platforms and branches in a central panel. Emergency action plans are created for low-rated branches, and branches with high customer satisfaction are rewarded. Branch performance comparison reports the sales performance, customer satisfaction, hygiene scores, and operational efficiency of franchise branches comparatively. Practices of the most successful branches are shared with other branches as "best practice" examples.